EagleRidge Developments website

Client: EagleRidge Developments
Role: UX Design, Website Design, Art Direction


Bunch Crunch iOS App

Client: Post Honey Bunches of Oats
Role: Design of game + responsive website, Art Direction of banner ads and email


The MasteCard Center for Inclusive Growth

Client: MasterCard US
Role: UX, UI, Design, Art Direction


RSS Reader

Role: UX, UI, Design
Course: Skillshare – Typographic Layouts: Create Layouts for Content Heavy Websites and Apps


MasterCard WorldWide Online Shopping – How it works

Client: MasterCard World Wide
Role: Concept, UX, icon design, Art Direction, design
Performance: Translated in all languages MC is online


Small Business Bonus DM + web assets

Client: MasterCard Canada
Role: Style, look and feel and typography design for Direct Mail and Digital pieces


Insurance Hunter – Mobile website

Client: Insurance Hunter
Role: UX, Design + Art Direction for mobile site


Kraft Food For Families 2012

Client: KRAFT
Role: UX, Design + Art Direction for website
Click here for more


The Arthritis Society – Quiz to Give

Client: The Arthritis Society
Role: UX, Design + Art Direction for banners and website
Performance Results: Over $4,500 raised on the first day


Oreo 100th Birthday

Client: KRAFT
Role: UX, Design + Art Direction for banners and website


Armstrong Partnership responsive website

Armstrong Partnership Corporate website
Role: Concept, UX, Design + Art Direction of site and photo shoot

AP Merial NSM 2012_sm

MERIAL NSM 2012 visuals

Client: MERIAL
Role: Design + Art Direction for Flash videos



Client: MERIAL (Concept)
Role: Design
Click here for more

Welcome to the portfolio site for myself, Nadia Merola.
My first real passion is digital art direction and design, but don’t let that fool you. I love design of all kinds. With over 10 years experience in the design industry, and almost 6 years of experience as an art director, I have expertise creating interactive and engaging websites, integrated promotions, banner ads and social media campaigns. Out of the digital realm I love to paint, cook, and sew (mostly pillows at the moment). Here are a few examples of the digital work I’ve been up to lately.

Download PDF resume here.
Contact me at: nadia@nadiamerola.com


Who Would you Share a RITZ With?

Client: KRAFT
Role: Art Direction + web site design + flash banner ad design
Performance Results:
Total of unique registrations was 3 TIMES HIGHER than the projected goal.
Close to 6 million page views on the site.
Over 600,000 virtual crackers were sent among consumers during the 3 month promo period, and over 60% redeemed (over the 20-30% industry avg).
Over 4,400 avg number of crackers redeemed/day

Click here for more


Win a Toblerone Triangle Trip

WINNER! Best Activity Generating Brand Awareness – 2011 PROMO! Awards
Client: KRAFT
Role: Art Direction + web site design + flash banner design/animation
Performance Results:
Over 810,000 stickers applied to participating packs and distributed across Canada
33,903 unique registrants entered the promotion
Over 108.9 million total online impressions driven by the web banners only
1.5% of PINS released were entered into the contest
Overall, the program kept Toblerone top of mind with current consumers while re-engaging lapsed users

Click here for more


Girls Night In for Cancer

Client: Canadian Cancer Society
Role: Art Direction + Facebook page design + flash banner design/animation + art direction for Twitter page