Client: EagleRidge Developments
Role: UX Design, Website Design, Art Direction
eagleridgedevelopments.com
Client: Post Honey Bunches of Oats
Role: Design of game + responsive website, Art Direction of banner ads and email
bunchcrunchgame.com
Client: MasterCard US
Role: UX, UI, Design, Art Direction
http://mastercardcenter.org
Role: UX, UI, Design
Course: Skillshare – Typographic Layouts: Create Layouts for Content Heavy Websites and Apps
Client: MasterCard World Wide
Role: Concept, UX, icon design, Art Direction, design
Performance: Translated in all languages MC is online
mastercard.com/marketplace/ca/en/how-it-works.html
Client: MasterCard Canada
Role: Style, look and feel and typography design for Direct Mail and Digital pieces
Client: Insurance Hunter
Role: UX, Design + Art Direction for mobile site
insurancehunter.ca/ihmobile.html
Client: KRAFT
Role: UX, Design + Art Direction for website
www.kraftfoodforfamilies.ca/
Click here for more
Client: The Arthritis Society
Role: UX, Design + Art Direction for banners and website
arthritisquiztogive.com
Performance Results: Over $4,500 raised on the first day
Client: KRAFT
Role: UX, Design + Art Direction for banners and website
oreo100.ca
Armstrong Partnership Corporate website
Role: Concept, UX, Design + Art Direction of site and photo shoot
armstrongpartnership.com
Client: MERIAL
Role: Design + Art Direction for Flash videos
Welcome to the portfolio site for myself, Nadia Merola.
My first real passion is digital art direction and design, but don’t let that fool you. I love design of all kinds. With over 10 years experience in the design industry, and almost 6 years of experience as an art director, I have expertise creating interactive and engaging websites, integrated promotions, banner ads and social media campaigns. Out of the digital realm I love to paint, cook, and sew (mostly pillows at the moment). Here are a few examples of the digital work I’ve been up to lately.
Download PDF resume here.
Contact me at: nadia@nadiamerola.com
Client: KRAFT
Role: Art Direction + web site design + flash banner ad design
Performance Results:
Total of unique registrations was 3 TIMES HIGHER than the projected goal.
Close to 6 million page views on the site.
Over 600,000 virtual crackers were sent among consumers during the 3 month promo period, and over 60% redeemed (over the 20-30% industry avg).
Over 4,400 avg number of crackers redeemed/day
WINNER! Best Activity Generating Brand Awareness – 2011 PROMO! Awards
Client: KRAFT
Role: Art Direction + web site design + flash banner design/animation
Performance Results:
Over 810,000 stickers applied to participating packs and distributed across Canada
33,903 unique registrants entered the promotion
Over 108.9 million total online impressions driven by the web banners only
1.5% of PINS released were entered into the contest
Overall, the program kept Toblerone top of mind with current consumers while re-engaging lapsed users
Client: Canadian Cancer Society
Role: Art Direction + Facebook page design + flash banner design/animation + art direction for Twitter page
www.facebook.com/GNI4cancer
www.twitter.com/GNI4cancer
© 2011 nadiamerola.com 
