Role: Art Direction + web site design + flash banner ad design
Total of unique registrations was 3 TIMES HIGHER than the projected goal.
Close to 6 million page views on the site.
Over 600,000 virtual crackers were sent among consumers during the 3 month promo period, and over 60% redeemed (over the 20-30% industry avg).
Over 4,400 avg number of crackers redeemed/day