WINNER! Best Activity Generating Brand Awareness – 2011 PROMO! Awards
Client: KRAFT
Role: Art Direction + web site design + flash banner design/animation
Performance Results:
Over 810,000 stickers applied to participating packs and distributed across Canada
33,903 unique registrants entered the promotion
Over 108.9 million total online impressions driven by the web banners only
1.5% of PINS released were entered into the contest
Overall, the program kept Toblerone top of mind with current consumers while re-engaging lapsed users
© 2011 nadiamerola.com 
