Welcome to the portfolio site for myself, Nadia Merola.
My first real passion is digital art direction and design, but don’t let that fool you. I love design of all kinds. With over 10 years experience in the design industry, and almost 6 years of experience as an art director, I have expertise creating interactive and engaging websites, integrated promotions, banner ads and social media campaigns. Out of the digital realm I love to paint, cook, and sew (mostly pillows at the moment). Here are a few examples of the digital work I’ve been up to lately.

Download PDF resume here.
Contact me at: nadia@nadiamerola.com

EagleRidge

EagleRidge Developments website

Client: EagleRidge Developments
Role: UX Design, Website Design, Art Direction
eagleridgedevelopments.com

HBO_game

Bunch Crunch iOS App

Client: Post Honey Bunches of Oats
Role: Design of game + responsive website, Art Direction of banner ads and email
bunchcrunchgame.com

MCINS_responsive

The MasteCard Center for Inclusive Growth

Client: MasterCard US
Role: UX, UI, Design, Art Direction
http://mastercardcenter.org

MY_RSS_signedin_mobile2

RSS Reader

Role: UX, UI, Design
Course: Skillshare – Typographic Layouts: Create Layouts for Content Heavy Websites and Apps

MC_lenovo

MasterCard Lenovo Back to School offer

Client: MasterCard
Role: Style, look and feel and typography, icon design for insert

weather_app

iPhone 5 weather app

Role: UX, UI, Design
Course: Skillshare Design Beautiful Apps: iOS App Design (UX)

MasterCard®howitworks

MasterCard WorldWide Online Shopping – How it works

Client: MasterCard World Wide
Role: Concept, UX, icon design, Art Direction, design
Performance: Translated in all languages MC is online
mastercard.com/marketplace/ca/en/how-it-works.html

MCSmall_Biz

Small Business Bonus DM + web assets

Client: MasterCard Canada
Role: Style, look and feel and typography design for Direct Mail and Digital pieces

IH-mobile

Insurance Hunter – Mobile website

Client: Insurance Hunter
Role: UX, Design + Art Direction for mobile site
insurancehunter.ca/ihmobile.html

KFFlocation

Kraft Food For Families 2012

Client: KRAFT
Role: UX, Design + Art Direction for website
www.kraftfoodforfamilies.ca/
Click here for more

TAS-12005_0000_home

The Arthritis Society – Quiz to Give

Client: The Arthritis Society
Role: UX, Design + Art Direction for banners and website
arthritisquiztogive.com
Performance Results: Over $4,500 raised on the first day

oreo

Oreo 100th Birthday

Client: KRAFT
Role: UX, Design + Art Direction for banners and website
oreo100.ca

ap_responsive

Armstrong Partnership responsive website

Armstrong Partnership Corporate website
Role: Concept, UX, Design + Art Direction of site and photo shoot
armstrongpartnership.com

AP Merial NSM 2012_sm

MERIAL NSM 2012 visuals

Client: MERIAL
Role: Design + Art Direction for Flash videos

MCUS-12018B1_PNY_email_selected3

MasterCard Priceless New York monthly e-mail suite

Client: MasterCard US
Role: Design + Art Direction

MCUS-10047 Bill Pay Banner3_SB

MasterCard Bill Pay flash banner

Client: MasterCard US
Role: Concept development, design

MER_10047_LF2_v2

myhealthypet.com

Client: MERIAL (Concept)
Role: Design
Click here for more

Sharkwater_iphone_screens

Sharkwater iPhone app

Concept design
Role: Creative Direction, design, userflow/wireframes

FL_expandable

FRONTLINE FREE Rabies Vaccine Rich Media Banner

Client: MERIAL
Featured as a Leading Example in Google DoubClick’s monthly Rich Media Newsletter
Role: Art Direction + design
Live view

Crystal Light Canada

Crystal Light Designer Purse Challenge

Client: KRAFT
Role: UX design/wireframes + Art Direction + design
www.facebook.com/CrystalLightCanada
Results:
Total registrations: 30,210
Total unique registrations: 12,690
Total “Likes”: 7,157
During the promotion, the Crystal Light Canada page had 1,068 comments and 235 posts.

Click here for more

CL_notlovingwater_voken2_p6

Crystal Light takeover ad

Client: KRAFT
Role: Art Direction + design
Live view

KRAFT-90020_Ritz_p9

Who Would you Share a RITZ With?

Client: KRAFT
Role: Art Direction + web site design + flash banner ad design
Performance Results:
Total of unique registrations was 3 TIMES HIGHER than the projected goal.
Close to 6 million page views on the site.
Over 600,000 virtual crackers were sent among consumers during the 3 month promo period, and over 60% redeemed (over the 20-30% industry avg).
Over 4,400 avg number of crackers redeemed/day

Click here for more

FAB

FABRICATED Identity

Client: Fabricated music
Role: Identity design – logo + posters + flyers + t-shirts + Facebook page
www.facebook.com/FabricatedMusic

Toblerone_-PROMO_win

Win a Toblerone Triangle Trip

WINNER! Best Activity Generating Brand Awareness – 2011 PROMO! Awards
Client: KRAFT
Role: Art Direction + web site design + flash banner design/animation
Performance Results:
Over 810,000 stickers applied to participating packs and distributed across Canada
33,903 unique registrants entered the promotion
Over 108.9 million total online impressions driven by the web banners only
1.5% of PINS released were entered into the contest
Overall, the program kept Toblerone top of mind with current consumers while re-engaging lapsed users

Click here for more