Welcome to the portfolio site for myself, Nadia Merola.
My first real passion is digital art direction and design, but don’t let that fool you. I love design of all kinds. With over 10 years experience in the design industry, and almost 6 years of experience as an art director, I have expertise creating interactive and engaging websites, integrated promotions, banner ads and social media campaigns. Out of the digital realm I love to paint, cook, and sew (mostly pillows at the moment). Here are a few examples of the digital work I’ve been up to lately.
Download PDF resume here.
Contact me at: nadia@nadiamerola.com
Client: MERIAL
Role: Design + Art Direction for Flash videos
Client: MasterCard US
Role: Design + Art Direction
Client: MasterCard US
Role: Concept development, design
Client: Neil Quigley
Role: Creative Direction, design, programming HTML
Concept design
Role: Creative Direction, design, userflow/wireframes
Client: MERIAL
Featured as a Leading Example in Google DoubClick’s monthly Rich Media Newsletter
Role: Art Direction + design
Live view
Client: KRAFT
Role: UX design/wireframes + Art Direction + design
www.facebook.com/CrystalLightCanada
Results:
Total registrations: 30,210
Total unique registrations: 12,690
Total “Likes”: 7,157
During the promotion, the Crystal Light Canada page had 1,068 comments and 235 posts.
Client: Armstrong Partnership holiday self promotion
Role: Art Direction + design
www.gift.armstrongpartnership.com
Client: KRAFT
Role: Art Direction + web site design + flash banner ad design
Performance Results:
Total of unique registrations was 3 TIMES HIGHER than the projected goal.
Close to 6 million page views on the site.
Over 600,000 virtual crackers were sent among consumers during the 3 month promo period, and over 60% redeemed (over the 20-30% industry avg).
Over 4,400 avg number of crackers redeemed/day
Client: Fabricated music
Role: Identity design – logo + posters + flyers + t-shirts + Facebook page
www.facebook.com/FabricatedMusic
WINNER! Best Activity Generating Brand Awareness – 2011 PROMO! Awards
Client: KRAFT
Role: Art Direction + web site design + flash banner design/animation
Performance Results:
Over 810,000 stickers applied to participating packs and distributed across Canada
33,903 unique registrants entered the promotion
Over 108.9 million total online impressions driven by the web banners only
1.5% of PINS released were entered into the contest
Overall, the program kept Toblerone top of mind with current consumers while re-engaging lapsed users
Client: MasterCard Canada + Roots
Role: Art Direction + design
Client: MERIAL
Role: Art Direction + design
Client: Canadian Cancer Society
Role: Art Direction + Facebook page design + flash banner design/animation + art direction for Twitter page
www.facebook.com/GNI4cancer
www.twitter.com/GNI4cancer
© 2011 nadiamerola.com 
